LPA movingPictures Launches

11th May 2010

LPA movingPictures goes live

Innovative International Marketing Platform for Filmmakers

London, May 2010: LPA movingPictures, an innovative digital platform designed to market, promote and showcase the best works by independent filmmakers in a professional setting, launches on 12 May to coincide with the opening of this year's Cannes Film Festival.

LPA movingPictures (www.lpa-movingpictures.com) uses its dedicated digital gallery and communications platform to feature the most compelling of the numerous works submitted to the website.

It then markets the films to the international audio-visual editorial and advertising communities, such as TV production houses, ad agencies, website operators and film festivals, and other users of original moving pictures.

LPA movingPictures' Marketing Mission

"You can find a lot of online places to showcase your work, which is fine, but we go a stage further," explains Kevin O'Connor, the London-based managing director and co-founder of LPA movingPictures.

Social Media and Interactive Control

LPA movingPictures also uses global social-media networks, including Twitter Facebook and LinkedIn to ensure the selected films and their producers receive the maximum possible exposure in the filmmaking world.

"Firstly, we filter the work shown on LPA movingPictures to make sure it is 'considered' work, and then we expose it to a large number of people through our Twitter, Facebook and LinkedIn networks. We actively help our members get their work seen," O'Connor says.

Moreover, being an interactive platform, LPA movingPictures provides its members with the tools to manage, edit and update their own portfolios and profiles online.

Who Qualifies for LPA movingPictures?

All genres of films from any part of the world qualify for consideration. LPA movingPictures welcomes works produced and presented to high standards be they features, shorts, documentaries, news footage, music videos, TV and cinema commercials, animation, interactive multimedia, avant-garde cyberpunk, or trailers..

It is also the ideal springboard for still photographers who want to migrate to filmmaking or video productions.

The Cannes Film Festival Connection

LPA movingPictures chose the opening of this year's iconic Cannes Film Festival, the exclusive hub of the world's filmmaking community, to unveil this groundbreaking enterprise.

Their presence will be enhanced through LPA movingPictures and the LPA's roles as co-sponsors of the inaugural Trailermade 2010 competition, which launches at the festival.

"We are very proud to be associated with Trailermade and the Cannes Film Festival; they give us a prestigious launching pad for LPA movingPictures," O'Connor adds.

LPA movingPictures & the LPA's Sponsorship of the Trailblazing Trailermade 2010

The Trailermade 2010 competition aims to give three emerging UK film companies the opportunity to meet industry investors to pitch for the finance required for their first commercially viable feature films (see Press Release).

As a sponsor, the LPA movingPictures is providing the digital distribution and marketing platform for the winning trailers.

Sister organisation the LPA is supplying the professional photographers and LPA members who took the high-quality publicity shots of the film sets to market the winners' works.

The LPA-member Photographers Involved in Trailermade

Photographer: Ed Miller

Trailer: Bleak Sea

Creators Writer/director: Giacomo Cimini

Producer: Tommoso Colognese

Photographer: Nigel Hillier

Trailer: Nitrate

Creators Writer/director: Guy Boyter; Guy Ducker

Producer: Christine Hartland, Patchwork Productions

Photographer Paddy Eckersly

Trailer Container - K584

Creators Director: Thom Greybe

Producer: Chris Greybe, Cubeink!

About Ed Miller

London-based freelance photographer Ed Miller is an LPA member whose recent commercial assignments include shots of legendary architect Lord (Richard) Rogers, entrepreneur and TV star Theo Paphitis, hit singer Paloma Faith, Hollywood Oscar nominee Viggo Mortensen. In addition, he is responsible for the publicity shots for several major TV dramas at the BBC, ITV and Channel 4, and national advertising campaigns.

Of his participation in the Trailermade projects, Miller says: "The work I did for Bleak Sea was very speedy, and as close as possible in feel - if not precise framing - to what Giacomo was trying to capture in his footage. The space in which we were working (a decommissioned Royal Navy Submarine) was particularly tight and dark, even by film set standards, so I posed the actors and gave quite precise eye-lines to make the most of the interesting puddles of light and colour available."

About Nigel Hillier

The works of UK-based freelance photographer Nigel Hillier, an LPA Award finalist, include photographs of several Hollywood and pop stars such as Angelina Jolie, Pierce Brosnan, Gary Barlow and comedian Peter Kay, who has used Hillier's work on the back of his latest book. In addition to his editorial work for UK national newspapers and glossy magazines, and publicity assignments for corporate clients and national TV networks, his fine-art works have been exhibited in the UK (London's National Theatre; The Lowry Gallery; and the Design Innovation Centre, among others) and been sold to the Russian Bank VTB in St Petersburg.

He said: "The Nitrate shot was a fairly relaxed affair as the crew and actors were very accommodating, quite unusual in the film industry; normally everyone is very stressed! The images were all taken during rehearsals or in-between takes with a handheld camera and small off-camera flash to try to retain the atmosphere of the film."

Background Photography by Anna Rybalko