19th May 2012

STA for M+C Saatchi London

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STA for M+C Saatchi

This film was a 'new' creative initiative developed under Graham Finks creative directorship.

THE CONCEPT: to produce more 'content'  value for money - by making 'a viral film' of the stills shoot for the poster campaign.

THE BRIEF: To produce a poster campaign -  & ' the making of '  viral.

 * The client was pleased because by adding some extra cash to his stills shoot budget he was able to maximise his 'content production'  - getting generous helpings of 'back story' web content from one shoot.

The  ''viral campaign'' ran concurrent with the posters and was a success - people seemed to love  ''this behind the scenes - making of '' stuff.